What changed
Jinjiang district in Chengdu, Yuzhong district in Chongqing and Dujiangyan jointly promoted cultural-tourism investment in Beijing on November 12, presenting regional projects to 62 companies and institutions.
The event also unveiled the Western International AI Animation and Drama Industrial Park in Jinjiang’s Hongxing Road media corridor. Co-built by Sichuan Daily Press Group and the Jinjiang district government, the park will offer computing support, copyright services, IP matching, training, production tools and distribution integration.
Why it matters
This is an attempt to turn the Bashu cultural-tourism corridor into a shared investment proposition, rather than three places pitching separately. Beijing-based content, technology and finance representatives were brought into discussions about project landing and policy support, with further contact planned.
Jinjiang is supplying the strongest commercial anchor disclosed at the event: it reported cultural-creative industry added value above 25 billion yuan in 2025 and tourism revenue of 43 billion yuan. Yuzhong brings its urban and historical setting, while Dujiangyan brings the Qingcheng Mountain–Dujiangyan World Heritage site and its tourism resources.
The AI park is the clearest sign of where the pitch is heading. Its promise is not just office space for animation teams. It aims to connect the difficult middle of the business: computing access, rights management, creative talent, production and distribution. In our view, that makes the project more consequential than a conventional investment showcase, but only if those services become a working ecosystem.
No investment agreements, confirmed tenants, funding amounts or launch timetable were announced. The next meaningful test will be whether the Beijing meetings produce named projects and whether the park’s planned platform attracts teams and distribution partners.
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