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China’s Price Wars Expose the Cost of Excess Capacity

Opinion: China Is Now Discovering the Dark Side of Making Everything Cheaper

Asia Brief newsroom

Asia Brief

What changed

China’s growth machine is producing more, cutting prices harder and earning less. Chinese equities lost about $2.4 trillion in market value between their May peak and October 22; the CSI 300 is down 20% from its June high after ten straight weekly declines.

The pressure is spreading beyond the stock market:

  • Property investment fell 20.6% in the first nine months of 2026.
  • Retail sales grew just 1.1% in September, down from 3% a year earlier.
  • Home prices are about 30% below their 2021 peak.
  • Births fell to 7.93 million in 2025, the lowest level since 1949.

Why it matters

The central problem is not simply that Chinese companies are selling cheaply. It is that China appears to be adding capacity faster than demand can absorb it. Electric vehicles, solar panels and food-delivery firms are fighting price wars that leave customers with lower prices and producers with thinner margins.

That is the meaning of “involution” here: more capital, more technology and more effort, but no clear escape from the treadmill. My read is that the market fall is exposing the cost of that model. A rally powered by stimulus and enthusiasm for artificial intelligence can lift valuations, but it cannot replace household confidence or create buyers where the population is shrinking.

Falling property values make that harder. When homes lose value, households feel poorer and have more reason to save rather than spend. That weakens the domestic demand needed to absorb all the new output. Foreign investment inflows also fell 4.3% in the first three quarters, to 548.8 billion yuan, while Chinese outbound direct investment reached $101 billion.

Beijing can cushion prices. The state-backed “national team” bought about 52 billion yuan of exchange-traded funds in one session. That may put a floor under the index, but it cannot manufacture confidence. If households keep holding back and companies keep competing mainly through lower prices, the country may remain busy without becoming more profitable.

Sources (1)
  1. NDTV News- SpecialOpinion: China Is Now Discovering the Dark Side of Making Everything Cheaper

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