End Game Interactive Builds Beyond U.S. as China Gains Ground

What changed

Chinese mobile-game studios are gaining ground in a global industry now valued at $121 billion, while U.S. startups are finding expansion harder at home. End Game Interactive, founded by Yang Liu, raised $3 million after “Zombs Royale” broke out in early 2020; it now employs more than 40 people in Latin America as Liu builds beyond the U.S.

Why it matters

This is less a story about one country suddenly taking over gaming than about where the next studio can afford to grow. Chinese studios are described as making games faster, at lower cost and with greater success extracting player spending. Liu says high U.S. operating costs and difficulty finding globally competitive talent pushed his company toward Latin America.

The shift matters because mobile games are built for worldwide competition from day one. A U.S. founder who once saw the country as the natural base for a breakout company is now placing part of that operation elsewhere. The report does not establish that China has surpassed the U.S. across the entire sector, but it does show the competitive pressure arriving in a very practical form: hiring decisions, payroll and the location of the next 40-plus jobs.