What changed
Jay Chou’s family has adopted two giraffes, Feifei and Lili, at Nanjing Hongshan Forest Zoo. Kun Ling hand-painted their “CHOU FAMILY” adoption plaque, drawing unusual crowds to the giraffe area and renewed attention to Hongshan’s online adoption programme.
Why it matters
The plaque turns celebrity attention into a practical introduction to how the zoo works. Hongshan began offline adoption in 2001 and launched its online programme in 2021; adopters can receive monthly livestream access, while individuals and families may take part in one behind-the-scenes experience during the adoption period.
That relationship has clear boundaries. People cannot touch or feed the animals, and the zoo says adoption funds support care, enrichment, conservation and education. The celebrity connection may fade, but the useful outcome is that visitors who arrive for a photograph may leave having read about giraffe social life and their conservation risks.
Hongshan’s approach is deliberately less about performing animals than observing them. Its message is simple: the animals are hosts, and people are guests. In this case, a hand-painted sign has made that idea unusually hard to miss.
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