LVMH’s Fashion Sales Fall 5% as China Luxury Demand Weakens

What changed

LVMH’s fashion and leather goods sales fell 5% as demand from Chinese luxury consumers weakened again. The setback has interrupted the luxury group’s apparent recovery and revived questions about when the downturn will end.

Why it matters

This puts renewed pressure on the part of LVMH’s business tied to brands including Louis Vuitton and Dior. China is again the clearest fault line in the recovery story: when demand there weakens, even the world’s biggest luxury group can lose momentum.

The duration and depth of the downturn remain unclear. For now, the 5% decline says the recovery is not yet secure.