Kylian Mbappe Leaves Nike for On’s Entry Into Soccer

What changed

Kylian Mbappe has ended his two-decade partnership with Nike and signed with Swiss sportswear brand On.

The move gives On a prominent entry into soccer through one of France’s biggest football stars. For Nike, it is another setback as newer rivals gain ground.

Why it matters

This is more than a change of logo. Mbappe’s next kit, boots and public appearances will now help introduce On to soccer, a market where the Swiss brand has not previously had this kind of high-profile foothold.

It also shows why losing one athlete can matter beyond a single endorsement. Mbappe spent two decades with Nike, so the switch turns a long-running relationship into a very visible opening for a competitor.

The deal’s financial terms, length, product scope and launch timing have not been reported. The next clear signal will be how On uses Mbappe’s profile to establish itself in football.