What changed
Apple says more than 100,000 App Store apps are now optimized for the iPhone Duo, just two weeks after the foldable went on sale.
Susan Prescott, Apple’s vice president of Worldwide Developer Relations, said thousands more optimized apps are arriving each day. Apple labels some of them “Made for iPhone Duo,” though Instagram showed that the badge is not a guarantee of a polished experience.
Why it matters
The early app count suggests developers are moving quickly to support Apple’s new screen format. That gives the iPhone Duo a better chance of feeling like a real platform rather than an expensive phone with a novelty hinge.
But the number needs careful reading. Apple has not provided an independent audit, and it is unclear how many of those apps offer genuinely foldable-specific features rather than basic layout adjustments.
The more useful test is whether the apps behave well when the Duo changes shape. Instagram’s uneven launch experience, along with Adam Mosseri’s description of the form factor as tricky, shows where the real work remains: not getting an app onto the store, but making it feel intentional on a folding screen.
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