What changed
Apple’s Watch Ultra 4 is selling for $699.99 at Amazon, a $100 discount that matches its lowest reported price. The offer covers multiple colors.
Why it matters
This is a meaningful price cut on Apple’s most capable smartwatch, especially for buyers who care about its extensive tracking features or want the longest battery life available in an Apple Watch.
The practical catch is timing. The promotion’s end date, inventory, and eligibility conditions are unspecified, so the $699.99 price may not last.
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