Lovable, Polska and Theory Ventures Examine Startup Sales in 90 Days

What changed

At this year’s Disrupt, Lovable GTM lead Luke Arno, Polska’s Ben Broca and Theory Ventures’ Tomasz Tunguz discussed how startups can pursue sales success during their first 90 days. The conversation put early growth under a tighter lens: fast expansion is not automatically the same thing as early sales.

Why it matters

For founders, the useful takeaway is the time horizon. The first 90 days are being treated as a distinct test of whether a startup can turn its product into a repeatable sales motion, not simply a period for chasing attention.

That makes the discussion relevant to operators deciding where to spend scarce early effort. Sales activity needs a clear purpose: learning what customers will buy, finding a workable path to them, or proving that demand can be repeated. Growth language can sound impressive while hiding whether any of those things is happening.

The speakers’ individual recommendations, and any results from applying them, were not provided. So this is a framework for thinking about early startup sales, not proof that one approach works broadly.