What changed
Loyyal Technologies-FZCO has unveiled Perxi, an AI business suite that lets small and medium-sized businesses handle ordering, customer service and loyalty through WhatsApp.
Perxi is expanding from a loyalty assistant into a broader business-management interface. Companies can offer it under their own brand, with planned support for Instagram, WeChat and KakaoTalk, plus multilingual interactions.
Why it matters
The practical pitch is simple: fewer separate tools for a small business to buy, connect and teach staff to use. Customers can order, ask questions and access rewards inside a familiar conversation, without installing another app or remembering another login.
That also shifts the relationship between a business and its customers. Instead of sending people through a marketplace or aggregator, Perxi is designed to keep the conversation under the company’s own name and give the business access to insights from its customer interactions and transactions. Those insights could help improve service, personalise engagement and encourage repeat business.
The larger question is whether Perxi works beyond the launch description. The announcement provides no customer numbers, performance results, integrations, security controls or confirmed commercial availability, and it gives no actual price despite promising an affordable model. Loyyal plans to exhibit Perxi at Dubai AI Festival on October 26–27, 2026.
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