Meta Lets Facebook Users Customize Feed and Reels Topics With AI

What changed

Meta is introducing “Your Algorithm” on Facebook, letting people add and manage topics they want to see in their feed and Facebook Reels.

Users can tap “interested” or “not interested” on topics, and Meta says recommendations will respond immediately. The feature previously launched on Instagram, while Threads has a similar “Dear Algo” tool.

Why it matters

This gives users a more direct hand on the recommendation wheel. Instead of only reacting to whatever appears, they can explicitly signal the subjects they want more or less of across Facebook’s feed and short videos.

That could make recommendations feel more useful, but the important test is whether those controls change the mix of posts in practice. Meta has not established how widely the feature is rolling out, how much influence topic preferences have over ranking, or whether the response will actually be immediate.