Wabi Launches as Eugenia Kuyda’s Free Personal AI Assistant

What changed

Eugenia Kuyda’s newest startup, Wabi, has launched a free, downloadable personal AI assistant. It turns an idea Kuyda had more than a decade ago into a product anyone can access today, extending the thread that began with Replika.

Why it matters

The interesting part is less the launch than the delay. A personal AI assistant was once a pitch; now Kuyda has put that concept directly into users’ hands.

That makes Wabi a useful test of whether a long-held product idea still fits the moment. The basic promise is clear, but its technical capabilities, business model, user scale and competitive performance remain unknown. For now, Wabi’s significance is simple: an idea that sat in the background for more than a decade has become a free download.