What changed
Beijing recorded 23.45 million tourist visits and 29.49 billion yuan in tourism spending during the National Day holiday, according to figures released on October 7 by the Beijing Municipal Bureau of Culture and Tourism. Inbound visitors accounted for 126,000 visits and 1.37 billion yuan in spending.
The city also staged more than 3,000 cultural and tourism activities. Its 368 commercial productions filled 2,329 performances, drawing about 690,000 spectators and generating roughly 230 million yuan in box-office revenue.
Why it matters
Beijing’s holiday economy was spread across shopping streets, historic landmarks, parks, night tours, food markets and live performances. Wangfujing, the Olympic Park, Tiananmen, Qianmen Street, the Temple of Heaven and the Summer Palace ranked among the most visited areas.
That mix shows how the city is packaging tourism as a full-day, multi-stop experience rather than a visit to one landmark. Visitors could move from opera and garden performances to riverside night tours, food festivals and immersive neighborhood experiences. The newly opened Gubei Miaojie in Miyun was part of that push toward newer tourism districts.
The figures point to a large holiday surge, but they are not a year-on-year comparison and do not show how the spending was divided among districts, venues or businesses. For now, the clearest takeaway is scale: Beijing turned a national holiday into a citywide program of attractions, performances and consumption.
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