What changed
A red-tourism park in Shijiazhuang has turned Long March history into an interactive game for the National Day holiday. At Zhengfeng Mine’s Duanjialou immersive park, visitors wear Republican-era costumes, follow task cards, solve puzzles and complete challenges in a historic industrial complex.
The new production, 《血色征途》, uses poetry chains, map exercises, logic problems and obstacle courses to reveal key details of the Long March. The park’s operator says average visits are now four hours longer, repeat visits have risen 20.3%, and total visitor numbers are up nearly 30%.
Why it matters
The change is not simply a new show. It turns a preserved site into a place where visitors move through history as participants.
Duanjialou dates from 1913 and includes German-designed buildings, old factories and tunnels. Other sites across Beijing, Tianjin and Hebei are taking a similar approach, using actors, short plays and staged encounters to bring revolutionary stories into physical settings.
That gives the region’s red tourism network a more active shape. Visitors can follow linked routes such as “黎明号角” and five themed Beijing-Tianjin-Hebei itineraries released in 2025, rather than treating each historical site as a separate stop.
The strongest evidence so far is the operator’s own data, not an independent audit. Still, the reported increase in visit length and repeat visits suggests that role-play is doing something a display board cannot: giving people a reason to stay, return and take part.
Comments
No comments yet.