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Amsoshin Binciken AI na Kalubalantar Ma’aunan Bayyanar Alamu na Gargajiya

The report says AI search tools increasingly synthesize answers directly on screen, challenging visibility measures based on rankings, click-through rates and organic traffic.

Tech Trends Today publication

Abin da ya sauya

Rahoton VentureBeat na 3 ga Satumba, wanda Contentful ya gabatar, ya ce kayan aikin bincike da injunan AI suna ƙara haɗa amsoshi kai tsaye a kan allo. Hakan na haifar da “tazarar bayyanar AI”: alamu na iya nuna kyakkyawan matsayi, ƙimar danna sakamakon bincike da zirga-zirgar yanar gizo ta dabi’a, amma su kasa bayyana a amsoshin da masu saye suke gani a zahiri.

Dalilin da ya sa wannan ke da muhimmanci

Wannan matsalar aunawa ce kafin ta zama matsalar talla. Allon bayanai mai ƙarfi yanzu na iya ɓoye raunin matsayi wajen gano alama idan kawai yana rubuta tafiyar zuwa shafin yanar gizo, amma ya rasa lokacin da amsar AI ta ambaci samfur, ta tsallake shi ko ta maye gurbinsa.

Hakan ya sauya wata shawara ta aiki: kada a ɗauki ma’aunan bincike na gargajiya a matsayin cikakkiyar taswirar buƙata. Har yanzu suna da amfani, amma mai yiwuwa ba za su nuna ko mai saye mai yiwuwa ya haɗu da kamfanin a inda ake samar da amsa ba. Rahoton bai tabbatar da girman tazarar ba, kuma bai gano takamaiman kayan aikin AI ba, don haka haɗarin bai tabbata ba. Duk da haka, “muna da matsayi mai kyau” na zama amsar da ba ta ƙara gamsarwa ga tambayar “ana samunmu?”

Tantance tasiri

Ƙungiyoyin talla na fuskantar haɗari idan amsoshin AI da ke kan allo suka zama muhimmiyar wajen gano alamu. A ra’ayinmu, aikin nan kusa shi ne a raba sakamakon zirga-zirga da bayyanar cikin amsa: ɗaya yana auna ziyara; ɗayan kuma na iya tantance ko an yi la’akari da alama tun farko.

Sources (1)
  1. venturebeat.comThe AI visibility gap: Why great brands disappear from AI answers

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