Apple Watch Series 12 and Ultra 4 Don Open for Preorder

Wetin Don Change

Apple don show Apple Watch Series 12 and Apple Watch Ultra 4 after di company “Surprise and shine” event. Both watches don open for preorder now, and dem plan make dem launch am on September 18; Series 12 price dey start from $399. The Verge and TechCrunch

Why E Important

Di preorder window dey allow buyers reserve any of di two new models before launch. E also fit make people wey dey think of buying smartwatch wait small before dem pick existing Apple Watch or rival device. Apple never state Ultra 4 price, full specifications, configurations or di regions where e go dey available.

How E Fit Affect Market

Di announcement fit make some people hold their smartwatch purchase till September 18, as dem wan compare Series 12 and Ultra 4 first. Dat wait fit reduce immediate demand for existing Apple Watch models and competing smartwatches.

Other smartwatch makers fit face tougher sales period if Apple follow im release schedule and buyers see enough value for di new models to postpone their purchase or place preorder.

Possible Outcomes

Our view based on available information:

• Di one wey likely pass: If Apple keep preorder open and launch both models on September 18, some buyers go wait compare di new watches before dem buy. Dis one go make plenty buying decisions happen around launch, instead of causing immediate change for di whole market. If preorder remain open and release happen on time, e go support dis outcome.

• Better outcome: If early hands-on interest turn to strong demand and both watches remain available as planned, Apple fit shift buyers from older Watch models and purchases wey dem postpone into preorders. Dat one go make retail and support activity gather around launch, and strengthen Apple position for near-term smartwatch comparisons.

• Worse outcome: If important product details, availability and Ultra 4 price still no clear when buyers wan decide, preorder fit take time before e turn to completed purchases. Buyers fit keep their existing watches or choose competing products unless Apple give enough information to buy and launch both models as planned.

Wetin To Watch Next

Whether Apple go keep preorder open and still launch both models on September 18, and whether e go publish full specifications, configurations, regional availability and Apple Watch Ultra 4 price before or when dem launch.