Kubikwa ukuthi ukushiya kukaPhil Schiller i-App Store kuxhumene nokungabaza ngezinhlelo zekusasa

Okushintshile

Ngokombiko we-TechCrunch, uPhil Schiller uyasula ekubeni yinhloko ye-App Store yakwa-Apple, kodwa uzoqhubeka eyi-Apple Fellow emisebenzini engakadalulwa. Umbiko uthi i-CEO entsha uJohn Ternus nenhloko yezinsiza uEddy Cue bafuna ukukhulisa inzuzo ye-App Store nemali engenayo ephindaphindayo; kubikwa ukuthi uSchiller wayekhathazekile ngokuthi ukucindezela leli bhizinisi kungabhebhethekisa ukungqubuzana nabathuthukisi nohulumeni.

Kungani lokhu kubalulekile

Lokhu akusona isiqinisekiso sokwenyuswa kwezimali ezikhokhwayo noma sokuguqulwa okukhulu kwenqubomgomo yokukhokha. Kuwushintsho lokuthi ubani ozoba ngaphambili ekuphenduleni uma i-Apple yenze lolo shintsho.

Emathimbeni akha, athengise noma athenge isofthiwe ngohlelo lwe-iPhone, ubungozi obusebenzayo bulula: inkundla efuna imali engenayo ephindaphindayo eyengeziwe ingase ibhekisise kakhulu imigomo yezohwebo ehambisana nokubhaliselwe, ukukhokha nokusatshalaliswa. Lezi akuzona izindaba zokuphatha zangaphakathi nje. Zithinta amanani emikhiqizo, inzuzo, ukwakheka kohlelo lokukhokhisa, nenkululeko inkampani encane enayo yokuzama izinto ezintsha.

Ukuhamba kukaSchiller kuphinde kugxilise ukubophezeleka. Uma i-Apple ishintsha indlela i-App Store eyenza ngayo imali, uTernus noCue bazoxhunyaniswa ngokuqondile nakakhulu nokuyekethisa okuzovela: imali eyengeziwe yenkundla uma iqhathaniswa nokungqubuzana okwengeziwe nalabo abakhokhela ukufinyelela kumakhasimende e-Apple.

Umbono wethu (ukuqagela okunolwazi): Ezinyangeni eziyi-6–12 ezizayo, maningi amathuba okuthi i-Apple ihlole izinyathelo ezincane ezigxile ekwandiseni imali engenayo kunokuba iguqule ngokushesha ukusatshalaliswa kwama-app. Uma lezo zinyathelo zithinta amakhomishini, izidingo zokukhokha noma ukufinyelela kwabathuthukisi, zingaguqula inkinga yokuhlela ibe yinkinga yohlelo lomkhiqizo ezinkulungwaneni zamabhizinisi.

Isifaniso somlando

Isibonelo esiwusizo inselelo ye-Epic Games yango-2020 ohlelweni lokukhokha lwe-Google Play. Ukufana kwesakhiwo kucacile: imakethe enkulu yama-app efuna imali engenayo ehlobene nokukhokha ngesikhathi abathuthukisi nohulumeni bebuza ngezindleko zalokho kulawula.

Umehluko nawo ubaluleke ngokufanayo. Icala le-Google lalibandakanya imodeli eyayisivele isetshenziswa kanye nokumangalelana ezinkantolo; isu elibikiwe le-Apple lisalokhu libheke ikusasa, kanti izindlela zokusatshalaliswa kwe-Android zehlukile kulezo ze-iOS. Noma kunjalo, umphumela uyafundisa: i-AP yabika ukuthi ithimba labahluleli lathola ukuthi indlela i-Google ehlele ngayo i-Play Store iyimonopoli engekho emthethweni, isinqumo esagcinwa yiNkantolo Yokudlulisa Amacala Yesifunda Sesi-9, savulela indlela yokuguqulwa okuhlose ukwandisa ukukhetha kwabathengi. Okufanele kubhekwe ukuthi izinhlelo ze-Apple zekusasa zemali engenayo zihlala yini ngaphandle kwemigomo yabathuthukisi yokukhokha nokusatshalaliswa, noma ziqala ukuyicindezela ngokuqondile.

Indlela imiphumela engasakazeka ngayo

Ukuphokophela inzuzo ephezulu kuba nomthelela kuphela uma kushintsha imithetho ethile yezohwebo.

Uma i-Apple iguqula amakhomishini ahlobene nokukhokha noma ivimbela ezinye izindlela ezingabizi kakhulu, abathuthukisi bangabhekana nezindleko eziphakeme zokusatshalaliswa futhi baphikise leyo migomo ngezindlela zezohwebo, zomthetho noma zokulawula. Uma lezo zinselelo ziholela ekushintsheni kwemithetho yokukhokha noma yokusatshalaliswa, abathengi bangagcina sebenokukhetha okuningi endleleni abakhokha ngayo noma abathola ngayo ama-app.

Lolu chungechunge lunezindawo eziningana lapho lungaphuka khona. I-Apple ingase ifune imali engenayo kwenye ingxenye yezinsiza zayo. Abathuthukisi bangase bamukele izinguquko ngaphandle kokuhlela inselelo ehlangene. Noma i-Apple ingase yamukele izinqubomgomo ezihluke ngokwanele kweze-Google kangangokuba ikhambi langaphambili linganikezi siqondiso esiwusizo.

Ukuhlolwa komthelela

• Ubuholi bezinsiza zakwa-Apple: Umthelela osheshayo. UTernus noCue bangase bathole inkululeko eyengeziwe yokufuna imali engenayo ephindaphindayo, kodwa izinqumo zesikhathi esizayo ze-App Store zizobabopha ngokuqondile nakakhulu.
• Abathuthukisi be-App Store: Ingcindezi engaba khona ezinyangeni eziyi-6–12 ezizayo. Noma yimiphi imithetho emisha yokukhokha noma yezohwebo ingashintsha izindleko zokusatshalaliswa namandla okuxoxisana.
• Abathengi bama-app eselula: Umphumela wesikhathi eside oxubile. Amalungiselelo akhona okuthenga angase ahlale enjalo, noma izingxabano zingagcina zandisa ukukhetha ekukhokheni nasekusatshalalisweni.

Izimo ezingaba khona

Okungenzeka kakhulu: Uma i-Apple ifuna imali engenayo ephindaphindwayo eyengeziwe ngenkathi igwema ushintsho olubanzi ohlelweni lokukhokha, ingahlola izinguquko ezihlosiwe zezohwebo noma ezihlobene nokubhaliselwe ezinyangeni eziyi-6–12 ezizayo. Abathuthukisi bangagxila ekuphenduleni ezindlekweni ezithile noma ezidingweni ezithile, hhayi ekuhleleni kabusha ngokuphelele. Le ndlela ihambisana nesifiso esibikiwe senzuzo ephezulu kanye nokukhathazeka kukaSchiller kokuthi indlela enolaka kakhulu ingashubisa ukungqubuzana.

Okungaba yinzuzo: Uma i-Apple ithola imali engenayo ezinsizeni zayo ngaphandle kokuthinta ukufinyelela ekukhokheni kwe-App Store, abathuthukisi bagcina ukuguquguquka kokusebenza futhi bagweme imikhawulo emisha yemakethe. Lokho kunganciphisa isikhuthazo sezinselelo ezisemthethweni futhi kuvumele amathimba omkhiqizo agxile kumakhasimende kunasezindleleni zokuzungeza izithiyo zokukhokha.

Okungaba kubi: Uma i-Apple ixhumanisa izinhloso zenzuzo nezidingo eziqinile zokukhokha, izimali eziphakeme ezihlobene nokukhokha, noma imikhawulo emisha yokusatshalaliswa, abathuthukisi bangahlela izikhalo futhi abalawuli noma izinkantolo bangabhekana nengcindezi yokungenelela. Ngokuhamba kwesikhathi, izixazululo zinganciphisa ukulawula kwe-Apple ekukhetheni ukukhokha noma ukusatshalaliswa, okuwumphumela kanye lowo ukuphokophela inzuzo yesikhashana okuzobe kuzama ukuwugwema.

Okufanele kubhekwe ngokulandelayo

• I-Apple ishicilela izinguquko ezithile ezimalini ze-App Store, ekukhokheni noma emigomeni yabathuthukisi ezixhumene nezinhloso zenzuzo noma zemali engenayo ephindaphindwayo.
• Abathuthukisi bahlonza imfuneko entsha ecacile bese beqala ukuphikisa okuhleliwe, okusemthethweni noma kokulawula.
• Umlawuli noma inkantolo ithatha isinyathelo ngokumelene nenqubomgomo ethile ye-Apple App Store yokukhokha noma yokusatshalaliswa.