Screenvision Plans New Cinema Pre-Show to Attract Gen Z Ads

Screenvision plans to introduce a new cinema pre-show in October, changing the advertising and entertainment shown before films begin.

The format will reduce some of the traditional puzzles and trivia that moviegoers may encounter before showtime. The shift is intended to help Screenvision attract more advertising dollars aimed at Gen Z audiences.

The report does not specify the participating cinemas, the full design of the new pre-show, or how audiences and advertisers are expected to respond.