Sony/Marvel Studios’ “Spider-Man: Brand New Day” is projected to reach about $921 million at the domestic box office by the end of Labor Day, putting it less than $16 million behind “Star Wars: The Force Awakens” and its stated $936.6 million all-time U.S. record, according to Deadline.
Deadline estimates the film will bring in roughly $21 million across the four-day Labor Day weekend. The figures remain projections, and whether or when the movie ultimately passes “The Force Awakens” has not been confirmed.
Impact assessment
For Sony and Marvel Studios, the projected $921 million total would put the film within striking distance of the domestic box-office benchmark. Its ticket-sales performance in the days following Labor Day will determine whether “Brand New Day” takes the record position.
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