I-Eli Lilly Igqamisa Ukuntuleka Kokuboniswa Kwezifo Ezingamahlalakhona Esikrinini

Ngokombiko we-The Hollywood Reporter, i-Eli Lilly igqamisa ucwaningo lwe-USC Annenberg Inclusion Initiative oluthole ukuthi izifo ezingamahlalakhona zisaboniswa kancane emafilimini amakhulu nasezinhlelweni ze-TV ezakhishwa ngo-2023, kuyilapho iphromotha ithuluzi elihloselwe ukusiza abadali babhale izindaba ezinobunyoninco obukhulu.

Ucwaningo luhlole abalingiswa abangu-8,676 abanezindima zokukhuluma ochungechungeni lwe-TV oludumile olungu-100 nasemafilimini ayi-100 angenise imali eningi kakhulu. Abangaphansi kuka-3% baboniswe benokukhuluphala ngokweqile, nakuba umbiko ucaphuna isilinganiso sokuthi u-37% wabantu baseMelika baphila nokukhuluphala ngokweqile. Isifo i-Alzheimer’s, ukuwohloka komqondo, isifo sikashukela kanye ne-atopic dermatitis ngakunye kwavela kubalingiswa abangaphansi kuka-1% kulabo abahloliwe, ngokombiko.

I-The Hollywood Reporter ithe izindaba ezimayelana nomdlavuza zazivame ukugxila ekwelashweni, ekuguleni okunzima noma ekufeni kunokuba zigxile ekuphileni ngemuva kokunqoba lesi sifo. Iphinde yabika ukuthi cishe ingxenye yabalingiswa abanokukhuluphala ngokweqile yabhalwa inezimfanelo ezingathandeki, kanti abangaphezu koyedwa kwabayi-10 babehloswe ngamahlaya noma ukuhlekwa.

I-Lilly ithe isebenzisane ne-USC Annenberg Inclusion Initiative, abamele iziguli, i-Tribeca Studios, i-CBS ne-Imagine Entertainment ukukhuthaza ukuboniswa okuyiqiniso kakhudlwana. Le nkampani iphinde yasekela i-Content Creation Toolkit yalolu hlelo, echazwe njengesiqondiso sababhali nabaphathi bezinhlelo.

Ukuhlolwa komthelela

Emaqenjini ezobuciko, leli thuluzi nokubandakanyeka kwabamele iziguli kungase kwenze ucwaningo oluqondene nezifo lufinyeleleke kalula phakathi nokuthuthukiswa kwemisebenzi emasontweni azayo. Ukuthi lokhu kuzithinta yini izikripthi kuncike ekutheni ababhali, abakhiqizi nezitudiyo bakhetha ukusebenzisa yini lesi siqondiso.

Kubabukeli abanezimo ezingamahlalakhona nakubanakekeli babo, inzuzo engase ibe khona ingeyesikhathi eside futhi incike ezimweni ezithile: amaphrojekthi esikhathi esizayo anganweba indlela izifo eziboniswa ngayo, idlule ekuhlekweni, ekuwohlokeni nasezindabeni ezigxile ekwelashweni okuphuthumayo. Izinhlangano ezimele iziguli zingase zithole indlela ecacile yokubamba iqhaza ekuthuthukisweni kwezindaba uma lobu budlelwano obubikiwe buphenduka imikhiqizo ethile noma imikhuba yokubonisana ephindaphindwayo.

Izimo ezingase zenzeke

Okungenzeka kakhulu: Umbono wethu, osekelwe ekuqageleni okunolwazi: Uma ozakwethu abaqanjwe lapha beqhubeka nokusebenzisa leli thuluzi njengensiza yokuthuthukisa, amanye amaqembu axhumene nabo angase abonisane nabamele iziguli ezinyangeni eziyisithupha kuya kweziyi-12 ezizayo. Lokhu kungaholela ekuthuthukeni kancane kwemininingwane yabalingiswa kunokuba kube noshintsho embonini yonke. Ubufakazi bungafaka iphrojekthi evuma obala ukuthi isebenzise leli thuluzi noma yabonisana nommeleli weziguli.

Okungcono kakhulu: Uma izitudiyo namanethiwekhi amaningana eguqula lesi siqondiso sibe ukuqeqeshwa okuphindaphindwayo kwababhali noma izinqubo zokubonisana, abalingiswa abaningi abanezifo ezingamahlalakhona bangase babonakale ezindimeni eziqhubekayo ezihlanganisa umsebenzi, ubudlelwano nempilo yansuku zonke, kanye nezidingo zokunakekelwa. Uma ozakwethu abaningi besungula izindlela ezisemthethweni zokubonisana, lokho kungasekela le ndlela.

Okubi kakhulu: Ngaphandle kokuba lokhu kubambisana kuveze izibophezelo eziqondile zokukhiqiza, ucwaningo lungase luhlale luyinsiza yokumela iziguli, kuyilapho izindaba ezinkulu ezisesikrinini ziqhubeka nokuphatha ukugula ikakhulu njengomthombo wamahlaya, ukuwohloka, ukwelashwa noma ukufa. Ukungabi khona kwamaphrojekthi axhumene nalo msebenzi kungaqinisa lowo mphumela.

Okufanele kulandelwe ngokulandelayo

Isilinganiso esicace kakhulu kuzoba ukuthi i-Tribeca Studios, i-CBS, i-Imagine Entertainment noma omunye uzakwethu uyayiveza yini iphrojekthi esebenzise i-Content Creation Toolkit noma imibono yabamele iziguli. Amafilimu amasha nochungechunge olunikeza isifo esingamahlalakhona indawo eqhubekayo, enezinhlangothi eziningi empilweni yomlingiswa, kungaba ubufakazi obubonakala kakhudlwana bokuthi lo mzamo uyayiguqula yini indlela yokukhiqiza.