Jaguar’s first EV looks just like its divisive concept car

The Verge

What changed

Jaguar has unveiled the Type 01, an electric four-door grand tourer that closely follows the company’s divisive Type 00 concept. Jaguar calls it its most powerful road car ever and describes it as one of its most important cars in years.

Why it matters

Jaguar has made a clear bet: the production car should preserve the concept’s shock value instead of sanding it down for the showroom. That makes the Type 01 more than a new electric model; it is a public test of whether the brand’s sharp design reset can survive contact with an actual road car.

The important details for judging that bet will be how Jaguar defines the car beyond its appearance. If the Type 01 can turn the Type 00’s polarising shape into a compelling electric grand tourer, the concept will look like a serious direction rather than a styling provocation. Until then, the design is the clearest signal Jaguar has given about where it wants to go.

Sources (1)
  1. The VergeJaguar’s first EV looks just like its divisive concept car

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