IKhomishini YaseYurophu Ihlawulisa i-Google ngo-€890 Million Ngenxa Yemithetho Yosesho ne-Play Store

Okushintshile

Ngokwemibiko ye-The Verge Tech, iKhomishini YaseYurophu yahlawulisa i-Alphabet ngo-€890 million ngomhlaka-23 Julayi: €460 million ngenxa yokuphathwa ngendlela ekhethekile kwe-Google Shopping, Hotels kanye ne-Flights ku-Search, kwathi €430 million kwaba ngenxa yemithetho ye-Play Store eyayivimba abathuthukisi ekuqondiseni abasebenzisi kwezinye izindlela zokukhokha. I-Google inezinsuku ezingu-60 zokushintsha zombili lezi zinqubomgomo, kungenjalo ibhekane nezinhlawulo ezikhokhwa ngezikhathi ezithile.

Kungani lokhu kubalulekile

Lokhu akukhona kakhulu ngenhlawulo enkulu, kodwa kumayelana nokulawula indlela eya ekhasimendeni. Indawo ebonakala ku-Search nokukhokhela ngaphakathi kohlelo lokusebenza yizindawo ezimbili ezimatasa kakhulu ze-Google zokukhokhisa. Isinqumo seKhomishini sibhekise kuzo zombili ngesikhathi esisodwa.

Ezinkampanini ezithengisa izinhlelo zokusebenza ze-Android eYurophu, ithuba elisebenzayo wukukwazi ukubonisa abantu isipho esingaphandle kwendlela yokukhokhisa ye-Google, ngaphakathi noma ngaphandle kwe-Play Store. Lokhu kungenza ubudlelwano bokukhokha ngqo busebenze kangcono: inkampani ingahlola indlela enenani eliphansi, ifunde ukuthi amakhasimende akhetha ini, futhi igcine ukulawula okwengeziwe kokuhlangenwe nakho kokuthenga. Ukuthi lokhu kuzoba nomthelela omkhulu yini kuncike ekutheni imithetho ebuyekeziwe ye-Google yenza lezi zipho zibonakale kangakanani.

Emikhiqizweni encintisana namathuluzi e-Google okuhamba nawokuqhathanisa, imfuneko ye-Search nayo ibaluleke ngokufanayo. Ukuphathwa “ngokulinganayo nangokungabandlululi” ulimi olomile lwezomthetho, kodwa kubuza umbuzo oqondile kakhulu: lapho umuntu efuna indiza, ihhotela noma umkhiqizo, ingabe ikhasi lemiphumela lishiya isikhala esanele sokuthi izimbangi zitholakale?

Indlela imiphumela engasabalala ngayo

Isinyathelo sokuqala ukuthi i-Google ivumele ukukhuthazwa kwezinye izindlela zokukhokha. Abathuthukisi sebengaqondisa abasebenzisi ezindleleni zokukhokha ezingabiza kancane kunokukhokhisa nge-Play Store. Uma abathuthukisi abanele benza lezi zipho zitholakale kalula, abasebenzisi bangase baqale ukuhlangana nezindlela ezihlukile zokukhokha namanani ahlukene.

Lokhu kushintsha izisusa ezingaphezu kwe-Google nabathuthukisi. Izinketho zokukhokha ziba yingxenye yokuklanywa komkhiqizo nokuzuza amakhasimende, hhayi nje isilungiselelo sasehhovisi. Nokho, lolu chungechunge lungaphazamiseka uma abathuthukisi benamathela ekukhokhiseni nge-Play Store ngenxa yobulula noma ukwethenjwa, noma uma ukusetshenziswa kwe-Google kuvumela ukukhuthazwa ngobuchwepheshe kodwa kwenza kube nzima ukukubona.

Ukuhlolwa komthelela

• I-Alphabet: Ivezwa ngokushesha enhlawulweni ka-€890 million nasemnqamulajulweni wokusebenza wezinsuku ezingu-60. Kuseza izinhlawulo ezengeziwe ezikhokhwa ngezikhathi ezithile uma izinguquko zingayenelisi iKhomishini.

• Abathuthukisi be-Android abasebenzela abasebenzisi be-EU: Bangase bathole amandla angcono okuxoxisana emasontweni ambalwa, ngoba sebengakhuthaza iziphakamiso zokukhokha ezihlukile kunokuncika ekukhokhiseni nge-Play Store kuphela.

• Izinsizakalo zezinkampani zangaphandle zokuqhathanisa: Zingathuthukisa isikhundla sazo sokuncintisana uma i-Google ishintsha indlela i-Search eboniswa noma ezikleliswa ngayo ngendlela enciphisa ukuphathwa ngendlela ekhethekile kwezinsizakalo zayo.

• Abasebenzisi be-EU be-Android: Bangathola izinketho eziningi zokukhokha kanye nezipho ezingase zishibhe. Ukuvumelana akucacile ngokuphelele: i-Google iphikise ngokuthi ukuvula lezi zindlela kungandisa ukuvezeka emikhonyovwini nasezixhumanisini ezinobungozi.

Izimo ezingaba khona

Umbono wethu (ukuqagela okusekelwe olwazini): I-Google kungenzeka kakhulu yenze izinguquko eziqondiswe e-EU kuphela phakathi nezinsuku ezingu-60, ngoba isinqumo sicacisa izindawo ezimbili okufanele zishintshwe kodwa sishiya i-Google nendawo yokugcina ingxenye enkulu yesakhiwo sayo esibanzi se-Search ne-Play Store.

Okungenzeka kakhulu: Uma i-Google ishicilela izinguquko ezisebenzisekayo endleleni i-Search eboniswa ngayo nasemithethweni yokuqondisa abasebenzisi ye-Play Store, abathuthukisi asebenazo ezinye izindlela zokukhokha bazoqala bahlole iziphakamiso eziqondile ezinyangeni ezilandelayo. Abasebenzisi bazobona izinketho ezengeziwe zokukhokha, kuyilapho i-Google igcina inkundla emaphakathi esikhundleni sokuyakha kabusha. Lesi simo siqina uma izinqubomgomo ezibuyekeziwe zivumela ngokusobala iziphakamiso ezibonakalayo futhi iKhomishini ingafaki izinhlawulo ezikhokhwa ngezikhathi ezithile.

Okungcono kakhulu: Uma izinguquko ze-Google zinciphisa kakhulu izithiyo kuzo zombili izinsizakalo zokuqhathanisa nabathuthukisi, izimbangi zingathola ukufinyelela okusebenziseka kakhudlwana ekunakeni kwamakhasimende nasezinkokhelweni. Abathuthukisi bangase batshale umzamo owengeziwe ebudlelwaneni bokukhokha ngqo, kanti abasebenzisi bangabona ezinye iziphakamiso ezinhlelweni zokusebenza eziningi. Lokhu kuncike ekutheni ukukhuthazwa kubonakale ngempela, hhayi nje ukuthi kuvunyelwe ephepheni.

Okubi kakhulu: Uma ukusetshenziswa kwe-Google kuncane noma iKhomishini ikuthola kunganele, kungalandela izinhlawulo ezikhokhwa ngezikhathi ezithile futhi ukuncintisana okusebenzayo kungashintsha kancane kakhulu. Abathuthukisi bangabambezela ukutshala imali kwezinye izindlela zokukhokha, kuyilapho izinsizakalo zokuqhathanisa zihlala ziboshwe yindlela imiphumela evezwa ngayo. Le ndlela iba maningi amathuba uma izibuyekezo ze-Google zengeza imikhawulo edikibalisa ukwamukelwa noma zehluleka ukuthuthukisa ukufinyelela kwezimbangi ekusebenzeni kwangempela.

Okufanele kubhekwe ngokulandelayo

Izinqubomgomo ezibuyekeziwe ze-Google ze-EU ze-Search ne-Play Store ziyisivivinyo esisheshayo. Kufanele zibhekane nakho kokubili ukuphathwa ngokulinganayo kwezinsizakalo ze-Search zezinkampani zangaphandle nokukhuthazwa kwezinye izindlela zokukhokha ngaphakathi nangaphandle kwe-Play Store.

Ngemva komnqamulajuqu, ukuhlola kweKhomishini kuzobonisa ukuthi izinguquko ziyakulungisa yini ukwephulwa kwemithetho noma zibangele izinhlawulo ezikhokhwa ngezikhathi ezithile. Bese kulandela ubufakazi bezinga lemakethe: ukuthi abathuthukisi bayazibeka yini ngempela ezinye iziphakamiso phambi kwabasebenzisi be-EU.